The third in our series of blogs on Genderblend™ design focuses on a product that we feel needs aesthetic and ergonomic makeovers to grow market share and appeal to female consumers but absolutely cannot afford to alienate its male-dominated consumer base. According to the sales people we have queried, 80% are purchased for or by......

Products in desperate need of greater female appeal generally don’t get it. Why wouldn’t your company/department want to tap into the greatest potential for sales with the largest buying demographic? It is perfectly okay for women to buy and use men’s products – we have been doing it for years. We wear your Converse and......