Packaging is what breaks or makes a product. As entrepreneurs, we want our customers to be satisfied right from the get-go by making our mark on their impressions right from the packaging alone. Apurva Batra from FlexiblePouches imparts his expertise on that as he talks about branding through product packaging and the competitive business......

We have seen far too many entrepreneurs, small business owners, product designers and marketers fail in business because of fundamental mistakes made before launching their products or services. Over the years, we have gained an in-depth understanding of what it takes to succeed in launching as well as marketing products by studying, researching, and observing......