Posts tagged with: gender gap

Why do so few women file patents? Is it that there are fewer in STEM fields – science, technology, engineering and medicine? The National Bureau of Economic Statistics says that the STEM gap in education only accounts for 7% of the gender difference in patenting. The under-representation of women in these jobs is more to......
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Products in desperate need of greater female appeal generally don’t get it. Why wouldn’t your company/department want to tap into the greatest potential for sales with the largest buying demographic? It is perfectly okay for women to buy and use men’s products – we have been doing it for years. We wear your Converse and......
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Unfortunately, there is no lightning bolt magic that will help you figure out what women want. Following the Genderblend™ design process like furniture and product design specialists, Tracy and Tom Hazzard of Hazz Design, can help you create innovative products that bridge the gender gap – meet women’s needs instead of just pinking, shrinking or......
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