No Grills Allowed – how Weber lost women…and men Extreme Makeover Genderblend Features Curve Appeal – The original Weber charcoal grill curved design is key to both its ergonomic function and its visual appeal to both sexes. The low height and ease of use of the circular shape is conducive to being able to reach......

The third in our series on Genderblend™ design focuses on how the Dyson vacuum, and a whole product category that was traditionally female, was re-invented to appeal to men. James Dyson met with company after company, and all rejected his concept, even though his technology worked better. They were too afraid to risk losing any......