Posts tagged with: GenderBlend

Covertly Feminine Product Design Success In our recent Brainstorm to Box video series, we discuss how we have been successful with covertly feminine product designs that appeal to women without pinking, shrinking or defaulting to gender neutral for over 20 years. Most organizations are not set-up to allow a battle for the sexes in the......
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Why do so few women file patents? Is it that there are fewer in STEM fields – science, technology, engineering and medicine? The National Bureau of Economic Statistics says that the STEM gap in education only accounts for 7% of the gender difference in patenting. The under-representation of women in these jobs is more to......
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The third in our series of blogs on Genderblend™ design focuses on a product that we feel needs aesthetic and ergonomic makeovers to grow market share and appeal to female consumers but absolutely cannot afford to alienate its male-dominated consumer base. According to the sales people we have queried, 80% are purchased for or by......
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The third in our series on Genderblend™ design focuses on how the Dyson vacuum, and a whole product category that was traditionally female, was re-invented to appeal to men. James Dyson met with company after company, and all rejected his concept, even though his technology worked better. They were too afraid to risk losing any......
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Products in desperate need of greater female appeal generally don’t get it. Why wouldn’t your company/department want to tap into the greatest potential for sales with the largest buying demographic? It is perfectly okay for women to buy and use men’s products – we have been doing it for years. We wear your Converse and......
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