Posts tagged with: industrial designer

Covertly Feminine Product Design Success In our recent Brainstorm to Box video series, we discuss how we have been successful with covertly feminine product designs that appeal to women without pinking, shrinking or defaulting to gender neutral for over 20 years. Most organizations are not set-up to allow a battle for the sexes in the......
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Better Ammo Wins Patent War with Giant In 1998, we launched ttools, LLC to sell a patented combination stylus-ink pen that worked with the recently launched PalmPilot PDA (personal digital assistant). We thought we had something good. We were first on the scene. We had earned the loyalty of early PalmPilot adopters. Our design was......
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Home-based professionals work longer hours, have quicker response times and are less likely to claim a work-life balance than traditional office employees. If our Lifehacker Chat Session is any indication, they are in desperate need of work-at-home tips to balance life and work. Our friend and design client, Kiersten Hathcock of Mod Mom Furniture knows......
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We recently found ourselves in that situation with one of our designs sold at a retail office super store. As a Genderblend style with a distinctive “female-friendly” color and pattern, it was designed for a U.S. import company and has been an in-store item selling successfully for about 2 years. We found out last month......
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