Posts tagged with: innovation

  Tracy gives an insight into one of the talks she gave at a City Summit event in Salt Lake City. With innovation becoming the buzzword for this day and age, we can’t help but get too caught up in just investing in what seems catchy. It’s time to actually think it over and start......
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Impact is the measurable difference that we make in people’s lives as the direct result of contact with us, our teams, our message, our marketing, our products, and our services. When we put something into the world, the goal is ultimately making a difference for people, and that difference will be measurable. Impact strategy is......
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Creating a brand is more than just pasting an image or a logo for your business. It is about creating a perception. It’s about telling people what you are instead of them telling you who you are. Brand is your business’ reputation and it is the promise you give to your consumers. Only by realizing......
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Knowing the strategies to innovate and mitigate risk is essential for every company, especially those that are product-based. It’s key for a company to stay on top of how are you going to innovate, whether that will be through some new technology in your product, or bringing a new product being first to market, or......
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Inventors groups are rallying over the recent patent reform debate that favors big corporations and squash independent inventor rights. Pitting inventors against corporations like Apple, eBay, and in the 3D Printing world, Stratasys, is a losing proposition no matter where you fight it – in court, in the Patent & Trademark Office or in Congress.......
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1) Research shows that 92% will not pay more for any of the (competitively differentiating or beautifully designed) features. Do you really need a focus group to tell you that they want a product cheap? Participants in focus groups know they are influencing you, so they will always undervalue a product in hopes that it......
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