Often, one of the challenging things many creatives face is not finding product ideas but bringing them to life. How do you get things done, planned, and brought to reality? In this episode, Tracy Hazzard is with none other than the creator of Make My Idea Real, Lisa McCarthy. Lisa breaks down the steps......

  The marketplace has indeed evolved, but one thing that remains the same is the influence. We all know the power of having celebrities to be your product endorser due to their wide influence in the market. This is what led Sarah Shaw to craft this trend of endorsement and marketing into a new mold.......

Relationship building should be a priority for business owners. It does not only reach customers, but also keeps them with you. Ian Smith of Evolve Media talks about that in relation to marketing and advertising. He pushes forward the importance of having the right and consistent message through content while providing you tools to grow—from......

Creating a brand is more than just pasting an image or a logo for your business. It is about creating a perception. It’s about telling people what you are instead of them telling you who you are. Brand is your business’ reputation and it is the promise you give to your consumers. Only by realizing......

When you’re selling a product or service, you need to be able to know people’s feedback in order to improve. But how? Through research, of course. Tracy, together with Laura Hazzard, brings Rick West of Field Agent to talk about the best consumer market research tools.. With years of credible experience, Rick shares his work......