Products in desperate need of greater female appeal generally don’t get it. Why wouldn’t your company/department want to tap into the greatest potential for sales with the largest buying demographic? It is perfectly okay for women to buy and use men’s products – we have been doing it for years. We wear your Converse and......

We see it too often in products and furniture and wonder whether the product designer or manufacturer even uses or tests their own product before it is too late to adjust the design. The answer is surprisingly, “No.” Very few designers ever visit the factory that makes their products. The design goes from electronic drawings,......