Posts tagged with: Research

Our resident consumer market research expert Laura Hazzard warns product launchers about the top 7 consumer market research mistakes that can cause a lot of damage and possibly torpedo your overall business and marketing strategy. She packed in a lot of meaty information in a span of seven minutes, solidifying her excellent points on quantitative......
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When you’re selling something, some questions that come up in your mind are, are people going to buy what you’re selling? Are they going to respond to it? What features do they value? A great way to answer that is market research. Market research expert, Laura Hazzard, has worked with big brands like Target, Starbucks,......
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How could you be sure that your product or idea will sell? You cannot always rely on friends and family to tell you the truth, because they might not be realistic with their assessments: either be too encouraging without considering the follies in your idea, or too scared for you to fail and lose money......
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