The largest supplier in any product category is at an advantage because they have significant historical sales data on what sells and doesn’t sell. That is one significant reason that it is so difficult to unseat them. At Hazz Design, we have developed an edge for the little guy – the new market entrant or......

We see it too often in products and furniture and wonder whether the product designer or manufacturer even uses or tests their own product before it is too late to adjust the design. The answer is surprisingly, “No.” Very few designers ever visit the factory that makes their products. The design goes from electronic drawings,......