Posts tagged with: Tracy Hazzard

Two of our legal experts on Office Hours, Attorneys Jason Webb and Rich Goldstein, have both emphasized the need to do a thorough assessment of one’s overall business strategy before considering filing for a patent because it can both be a daunting and costly process. With over 38 patents (pushing 40) under our belt as......
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If you are not just fabricating materials off the shelf and are going to use certain manufacturing processes to make your product, it will most probably involve tooling. Tooling requires a one-time fee that varies from product to product. It involves unique molding, stamping materials, or creating customized tools, fixtures, or mechanical device used to......
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Certified Amazon experts Jeff and Jenna of Turnkey Product Management teaches you how to market on Amazon faster with the definitive building blocks of a high-converting online store on the world’s biggest e-commerce platform. They apply these basic principles in their own Amazon production management company, where they help clients from a range of different......
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We often talk about how having a Unique Selling Proposition (USP) for any brand is vital for product launch success. In the product design world, we also call a unique or original product as “Me Only Product.” When we say “Me Only,” it means that it is something that only you are manufacturing, that you......
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So you have a product that you think will sell on Amazon, or through Walmart’s or Target’s shelves. Maybe you are still playing around with the idea, or you might be in the early stages of product design and development and you want to take a step back by asking which comes first before launching......
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Many of you probably think that product pricing is purely science, because it involves a lot of math, data, and pieces of information consolidated and analyzed to get optimal results. We are seasoned product designers and entrepreneurs here, yet pricing products is an ongoing struggle because it does not wholly rely on scientific data and......
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