I am an unapologetic Amazon Super User. As a Super User, I have a very specific wish list for features to help handle a high order pace. These are nice-to-have features for any back-end, but as order pace increases with user loyalty, continuing to show support to those that helped you grow is a smart strategy....

Covertly Feminine Product Design Success In our recent Brainstorm to Box video series, we discuss how we have been successful with covertly feminine product designs that appeal to women without pinking, shrinking or defaulting to gender neutral for over 20 years. Most organizations are not set-up to allow a battle for the sexes in the......

We recently found ourselves in that situation with one of our designs sold at a retail office super store. As a Genderblend style with a distinctive “female-friendly” color and pattern, it was designed for a U.S. import company and has been an in-store item selling successfully for about 2 years. We found out last month......