Covertly Feminine Product Design Success In our recent Brainstorm to Box video series, we discuss how we have been successful with covertly feminine product designs that appeal to women without pinking, shrinking or defaulting to gender neutral for over 20 years. Most organizations are not set-up to allow a battle for the sexes in the......

The stylish appeal and the soft, comfortable surface of upholstered headboards are compelling, but consumers need to be aware of care and cleaning requirements to be sure this type of bedroom furniture lasts as long as possible....

We recently found ourselves in that situation with one of our designs sold at a retail office super store. As a Genderblend style with a distinctive “female-friendly” color and pattern, it was designed for a U.S. import company and has been an in-store item selling successfully for about 2 years. We found out last month......