Posts tagged with: industrial design

With Moneyball Product Design strategy based on buyer statistics, a safer baseball bat invention could have hit a home run aiming for Little League moms instead of striking out with manufacturers....
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Costco sells this chair we designed for $99 everyday. It is as highly featured and comfortable as chairs that retail for $100 more. But, even this chair had to sneak into the system. It started as a very small test run that did so well no one could ignore the results compared to all their......
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As product designers, we watch ABC’s Shark Tank like people watch a freeway car chase. We’re just waiting for the Sharks to bite. Interestingly enough, over the last few seasons, we have found that the Sharks always take the “Sales” decoy bait, even when the rest of the product/invention has weak spots. Take Shark Tank......
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Products in desperate need of greater female appeal generally don’t get it. Why wouldn’t your company/department want to tap into the greatest potential for sales with the largest buying demographic? It is perfectly okay for women to buy and use men’s products – we have been doing it for years. We wear your Converse and......
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