Posts tagged with: what women want

Covertly Feminine Product Design Success In our recent Brainstorm to Box video series, we discuss how we have been successful with covertly feminine product designs that appeal to women without pinking, shrinking or defaulting to gender neutral for over 20 years. Most organizations are not set-up to allow a battle for the sexes in the......
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With 28% less women than the internet average and 48% less than social media site averages, the Kickstarter community is funding products that may not actually appeal to women once they get to the retail shelf. In Designing Your Product for Men or How to Kill Your Company published in the Huffington Post citing the She-Economy, they state that women......
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With women influencing more than 80% of all consumer goods and furniture purchases, no one can afford to ignore women’s needs and desires. But product developers are paralyzed by fear. Fear of getting it wrong. Fear of alienating the male consumers. Fear of having a sexist debate about what women (and men) want. This paralysis......
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Products in desperate need of greater female appeal generally don’t get it. Why wouldn’t your company/department want to tap into the greatest potential for sales with the largest buying demographic? It is perfectly okay for women to buy and use men’s products – we have been doing it for years. We wear your Converse and......
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Unfortunately, there is no lightning bolt magic that will help you figure out what women want. Following the Genderblend™ design process like furniture and product design specialists, Tracy and Tom Hazzard of Hazz Design, can help you create innovative products that bridge the gender gap – meet women’s needs instead of just pinking, shrinking or......
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