PLH 101 | Chatbots

 

It costs to play today. Product launching is no exemption. It’s not a fast return on investment as much as you want it to. Marketing veteran Michelle Barnum Smith joins Product Launch Hazzards to discuss how you can leverage ecommerce chatbots as a marketing tool. She quickly became an expert in the niche once she realized how powerful Facebook Messenger bots can be. Michelle recounts how she got started in product launching and marketing, and talks about the importance of list building and leveraging e-commerce chatbots to launch your products and create engagements.

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I am with Michelle Barnum Smith. I am so excited to bring her to you because I heard her speak in Hong Kong. We were both there speaking at the event and she just had me. I was like, “I’m not a huge Facebook fan. I really don’t love Messenger, but her stats are undeniable.” She’s coming on here to talk about what she’s done, what she does but particularly oriented to product launching and how successful this more intimate level of marketing can be. Thanks, Michelle, for joining me.

Thanks, Tracy. Thanks so much for having me.

Why don’t you give a little bit of background? You’ve got an amazing bio but I want to hear it from you. How did you get started in this marketplace and into product launching and supporting that from a marketing standpoint?

I’ve been doing marketing for over eighteen years and I do moisturize. I had a whole corporate career before I started doing my own thing and transition from a working woman to a working mom and building my own business and my own brand. Years ago, I came across what I call the beginnings of Facebook Messenger for businesses or Messenger Marketing Campaigns. I was like, “This is so sexy.” This is the future of marketing because as most people know, it’s conversational. You’re having an interactive experience with another person. Now that businesses can have those similar kinds of interactions, some live chats in real time like in the form of customer service and support or automated marketing in the form of Messenger automations and Messenger bots. That’s a super buzzy term. What are bots? It’s basically automated marketing. When I started getting into it and seeing the capabilities, it was like this is totally the future of this type of interactive marketing. We already know that email is you’ve got to do it but nobody really likes getting emails. The more and more that I learn about Messenger, the more I knew that this could be such a huge opportunity for any type of business because that’s really what it comes down to. Any business can use Facebook Messenger, especially for eCommerce whether you’re selling direct or you’re selling through Amazon. It’s a massive opportunity to be able to use Messenger marketing for your business.

You’ve had eighteen years of marketing experience and I guarantee you that there are a lot of old school stuff that you still apply. There’s a lot that doesn’t work nowadays and there’s a lot that we’ve had to throw out from a product launching standpoint. Did you always have product marketing experience? Was that your thing already or was it just general marketing experience?

What's cool about Messenger is once you build that launch list, you don't ever have to run Facebook ads ever again. Click To Tweet

I came from a high-tech background. I’ve worked for many of the Fortune 100 as well as some of the most massive companies in the world, like China Telecom and Vodafone. When I worked in corporate, we were always doing product launches, not to consumer but more B2B. Marketing is this area of business that is constantly changing. Guaranteed in this conversation, there’s some new marketing tool that’s probably popped up. One of my friends runs an accounting firm and I was like, “Accounting hasn’t changed in 1,600 years.”

That’s why they call it generally accepted accounting principles.

Whereas with marketing, it changes constantly. It’s changing all the time. It’s new and adapting and growing. From a marketing professional standpoint, I’m not an expert in marketing because how could you ever be? There are too many avenues. My focus is specifically Messenger and how to leverage that for eCommerce and product launch is included in that. When you have something new and how to build an audience to be able to get it out there and drive revenue.

What I wanted to frame up is that product launching is really hard. It’s not got a fast return on investment when you’re launching as much as you want it to like, “I have a product. I’m ready to sell it,” and then sales trickle in. That’s how it goes for a lot of people. We have to utilize tools and things and we have to plan for them from the beginning as a part of our product launch strategy because you can’t run out of money when you’ve got this product in. You’ve got to have money for this marketing because it costs to play now. Talk a little bit about that. There are challenges to launching products.

I’m glad you brought that up because so many sellers, building a list or having a launch audience becomes something that they think of down the road instead of being part of the core. It’s one of the first things that you think of whether you were selling direct via your own website or you’re launching on Amazon, for example. On Amazon, if you’re launching a new product, there are processes that you use to launch with. You have to have a certain number of inventory that you’re planning on pretty much giving away, pretty much blowing out to be able to rank your product. The biggest frustration I have is when I get on a call with somebody and they have 500 units total, not even just an FBA but total. They’re launching in a highly competitive space and they’re going to have to give away 400 products to be able to get launched. I’m like, “Why even get launched if you’re only going to have 100 products to be able to sell at the end of it?” You have to think strategically in how you’re going to launch your product and then having enough product in stock to be able to invest in them.

PLH 101 | Chatbots

Chatbots: Marketing changes constantly; it’s always new, adapting, and growing.

 

They have to go hand-in-hand and that’s why it has to be planned from the beginning. We had a couple of conversations in Hong Kong. One of the things that we do here at Product Launch Hazzards is we go for the strategy that you should build your audience first. That ties really well into what you are doing here, whether that means that I want to make and build this innovative, cool juicer blender. What I recommend to my clients is go find a juicer and a blender and sell them. Build the audience on the ones that exist now while you’re developing your others, number one, so that the sales of the juicer blender is supporting your product development process. Two, so you’re building the audience at the same time who has a cursory interest. They may not have an interest in the combined unit, but you have the right people in your community at that point. How could someone do that with what you’re doing?

A lot of times people get a little intimidated when we talk about building a list. It feels overwhelming. Maybe they don’t have the technical skills. They’re scared of Facebook, they’re super scared of Facebook ads and they’re scared of how much it’s going to cost. I’ve got to say in the years that I’ve been doing launches with Messenger and building launch lists, because that’s essentially what you’re doing is building a launch list, we figured out how to run campaigns in such a way that you can build the launch list of about 2,000 subscribers in less than two weeks for less than $1 per subscriber. Our latest campaigns are less than $0.50 per subscriber. We’re saying that there are ways that you can do this, so you’re not breaking the bank, you’re not having to learn this new Facebook Ads skill. Because once you build a launch list, and this is what’s so cool about Messenger, you don’t ever have to run Facebook ads ever again.

You do have this audience now, just like an email list that you have access to, that you can promote and educate and inform your audience about your products and about cool topics related to your products. Not just sell but information, like your juicer blender scenario, “What are we going to do with that?” They need recipes. They need cool health benefits. You can provide eBooks, blog posts, podcasts and cool information to prepare people so that they know like, “These people are not just trying to sell me something. They really care about educating me on the benefits of this product that I’m trying to put together.”

Let’s talk about numbers because this is really significant. When we say email lists, you can’t do that with 2,000 emails nowadays. You’ve got to have it probably ten times that minimum and maybe 100 times in certain areas. The numbers really aren’t there. Let’s go to your numbers.

I’m so glad you brought that up, Tracy, about an email list of 2,000 people. People will be like, “Really? That’s it?” Back in the day, it was the bigger the better. It was like 10,000 people, 50,000 people, or 100,000 people on your email list. The real reason why your email list had to be so massive is because the engagement rates were such crap. When I talk about the engagement rates, I’m talking about open rates and click through rates. This is one of the sexy stats of Messenger and why I love it so much is you have on average a 90% open rate. If I don’t get a 90% open rate on my Messenger, I get my feelings hurt.

A recent report says when you receive an email, you either read it within an hour of receiving it or never. Click To Tweet

The number 20% open rate on an email list is a good list. It’s so not where I see most of the list that people are utilizing nowadays. I don’t see them anywhere that. The difference though that I have seen from our podcast, for instance from our list here, we get closer to 40% to 50% because it’s so niched down and we’re providing 90% content, they don’t feel like they opted into something promotional. That’s a little bit different. It’s what you would consider to be a service list. You’re serving them content. That’s where you want to go and what you were mentioning about not just selling them stuff on their list.

Facebook is trying to prevent that from being the case. I subscribed to Bath & Body Works because I like their deals and whatever, but I cannot handle how many emails they send me. They send me five emails a day. They have to do that because only one every ten days would I ever open. Facebook’s trying to prevent that level of spamming to happen on their platform because they want to protect it. They want to make sure that it’s maintained and protected as an engagement platform, not as a spamming platform. You, as a consumer, is like, “I don’t ever want to use Messenger again because all these businesses are here.” Facebook has your back. They’re protecting consumers, but business owners now when it comes to using Messenger, you’ve got to play by the rules or you could get yourself banned off of Messenger.

You’ve got to play by the rules, but you also have to employ really good marketing practices like you were talking about. That’s where your experience really comes in handy. That part of relationship marketing hasn’t changed.

We’ve been testing things so much over the last few years to see what works and what doesn’t work. The platforms are changing all the time too, so sometimes it’s a game of Whack-A-Mole. Another thing I want to share with you is this. When it comes to Messenger, we have an average of a three-second free time. I read a report once that said that when you receive an email, you either read it within an hour of receiving it or never.

Never is probably more likely. I know a lot of people, someone in this office, who commits email bankruptcy about every 90 days or so. For those of you don’t know what that is, that’s when you dump everything in your inbox into some folder or into the trash. You’re like, “If it’s important, they’d get back to me.”

PLH 101 | Chatbots

Chatbots: Facebook is still the biggest game in town. They have over a billion of users just on Messenger itself.

 

That’s how most people operate. There are going to be a few weirdos out there, myself included. I like to clean it up.

I have to tell you, there isn’t a single email that I don’t read but I don’t read them within an hour. That’s so true.

The reality is that on a regular basis, most people just do the mass delete. They want to get rid of all of those notifications and all of those things. With Messenger, most people still have their notifications open and they want to know when they get a message. An average read time of three seconds versus emails’ either an hour or never read time. This is an important stat and one of the things I love so much about it. Something that people are concerned about is migration off the platform, “Facebook is selling my information or I’m worried about privacy,” or all of these things. The reality is that Facebook is still the biggest game in town. They have a vulnerability in users just on Messenger itself. You think about that in the Messenger penetration for your audience. If you worry that your audience or your customers are not on the platform, don’t worry about it. They’re there for sure. Aside from WeChat in China, Facebook Messenger is the biggest chat platform.

Michelle, do you happen to know the statistics of the number of women on Facebook versus men?

I don’t.

You have to have a long-term investment attitude when it comes to building a subscriber base and a relationship with an audience. Click To Tweet

Retail product sales are predominantly focused on women. When we have 86% of purchases being bought or controlled by women, we want to be where women are hanging out. That’s Facebook, Instagram. It’s not as much LinkedIn. Thinking about that, where are they hanging out? To miss out on that audience, that’s crazy.

Anytime our clients are trying to target a specific type of audience, we’re able to do that over and over again with Facebook. It’s not a problem. There are lots of niches in those niches. The last step that I want to share with you, and this comes from that FOMO where people are like, “This is so sexy, but I’ve missed out on the opportunity.” I was like, “You haven’t.” On a training for the platform that I use on top of Messenger’s marketing platform is called ManyChat. They had a conference and the Facebook Messenger Product Managers came to this conference. To get somebody from Facebook to come to a conference is a very big deal. The Facebook gods arrived. They were there. One of the stats that they shared was that only 1% of businesses on Facebook have Messenger connected on their Facebook business page. It’s like somebody could message your business and ask you a question or if they have a customer service issue or something like that. It’s only 1% of businesses are even using and connected. It’s a low-hanging fruit. You don’t want customer service issues on your Facebook page. You want somebody to message you and let you know if there’s something they can help you with.

When it comes to the product adoption curve, we’re not even in cutting edge. We’re in the bleeding edge. Sometimes with bleeding edge, there’s a reason why it’s called bleeding edge and that’s because there’s blood everywhere because everybody’s learning how to use this for the first time. Sometimes we make mistakes and sometimes we have awesome wins. It’s this process of figuring out what’s working, what’s not working. We’ve been doing this for two years now. We’re pretty much in the flow of consistently having the same process over and over again because we’re figuring out what works. If people are concerned about, “Did I miss the boat?” no, the boat is still in the dock. Please join us. At least turn on the Messenger connection between your business page and your subscribers that keep coming to your page so that they can message you. Checkout platforms like ManyChat to start building these automations so that you can start to build your filter subscriber base and build that launch list.

This is what you do every day. You have courses, you have groups, and you have programs. This is what you do. The interesting thing is I had expected when I met you, it would be like this full consulting done-for-you service and it’s not. At the end of the day, I realized that, “Why isn’t she offering this done-for-you?” I’d be like, “Let me pay you. Do it for me.” What I realized is that you have to have so much input from your clients, that you have to have so much core knowledge on the product and your messaging has to be done by you at the end of the day or done by your team, if you’ve got a team of people. It has to be done by you, it’s not something you can do for them. The principles of how it all works and how you do it, that you can guide them on. Talk about your club.

I can’t be a product expert on your product. That’s for my clients to source this product. You’ve invested so much time and energy and it’s your baby. We’ve established the best practices and we figured out what works consistently to get our clients results. What it comes down to is that our process is about building that launch list, building your subscriber base then creating engagement. If you’re an Amazon seller, you can rank your products, harvest reviews, and drive revenue. If you’re selling direct, developing a relationship with your customers or your subscribers, converting them over into customers, and then continuing that relationship. Something to keep in mind is that different products are going to need different marketing solutions. Typically, what I see is the more expensive the product, the longer the nurture. That’s Marketing 101. A product that is disposable and cheap and people can respond to like a great deal where it’s a 50% off offer and the product is $7 at that point, it’s a no-brainer for a lot of people. If you sell a $250 product and you’re doing a buy one, get one free, that’s still $250 that people have to invest in.

PLH 101 | Chatbots

Chatbots: Influencer marketing is still important. One of the opportunities with that is partnering with other people to build your own audience and your own list.

 

What I’m getting at is this is not a silver bullet platform. This is not a, “Do it once and reap all of the rewards.” You have to have a long-term perspective and a long-term investment attitude when it comes to building a subscriber base and building a relationship with an audience that you can have this give and take with. It’s not just this one-time thing. You have to be careful with that because some marketing tactics are very much like, “This new cool thing, I’ve got to try it out.” When you do that, you invest money and you get very little in return because it was a short-term, quick fix that you were looking for and we all know what a quick fix results in. It’s shame and regret.

As I’m thinking about this, I’m thinking that our Product Launch Hazzards group here is probably better suited to what you’re doing than some of the Amazon sellers I speak to all the time. Those Amazon sellers who are all over the place and all the different types of product arenas in areas that they’re in where if you’re in a very niche area, you’re offering and innovation, you’re building a passionate brand around something, you are more likely to be able to build that long-term relationship and be able to nurture that list and get more value from that for both you and for your customers.

The type of sellers that this strategy benefits the best, Amazon private label sellers. We’re not wholesaling, we’re not arbitrage. It’s private label. You’re wanting to build a brand both on Amazon and off Amazon, as well as sellers who are selling direct. You have your Shopify or your Magento store or some process where you’re like, “I want people to know, like and trust me, my brand, my products, not just Amazon or not just Walgreens.”

The thing is it’s great for eCommerce sellers who are doing direct sales too. You can start launching a product off Amazon. You can drive traffic direct to you. That’s a great benefit too, especially if you have a product line launched strategy where you’re going to be expanding and offering a bigger program over time. This makes sense because you now have a nurtured list in that area, like health and wellness like we were using before as an example.

I have a lot of private label sellers who are on Amazon but also want to build that direct list as well. Just because you start with building your list, building up your subscriber base and used to sending them to your Amazon store, it doesn’t mean that anytime you can send them to a new link. It’s even better that way because if you’re building a subscriber base from cold traffic like Facebook Ads, they don’t know you yet but they do know Amazon. If you’re sending them to your product listing on Amazon, they’re familiar with that. They like their Prime, they can read reviews and all of those things. Once they become your customer and they bought your product, then they know, like and trust you. You’ve piggybacked and leveraged that brand power that Amazon has and you’ve leveraged it on your own behalf. Your subscriber list is more likely to buy from you in the future even if you’re selling direct.

A follower and a fan are just vanity stats until they become Messenger subscribers. Click To Tweet

We teased everyone talking about some of the new stuff coming on in Instagram. We’re seeing a lot of product sales happening on Instagram. I interviewed Gary Vee and he said he can’t spend enough money on Instagram. He wishes there were more influencers so he could spend more. He was spending $100,000 a month on ads and killing it because he’s doing millions of dollars of his shoe product over that. I thought that was so interesting. What’s going on over there that we want to know about and we want to pay attention to?

Instagram is not my area of focus or expertise in general. There are too many. The umbrella is so large. From a product perspective, influencer marketing is still important for those people who have reached their audiences. One of the opportunities that you have with that is partnering with those people to build your own audience, build your own list, your Instagram following or your Facebook following. An interesting statistics that I was reading is that people will follow you on Instagram, but buy on Facebook. Instagram is the pretty place. It’s not the place for the ads and the political discussions and all of these things. It’s the place that you go for inspiration.

Do you find people going from Instagram to Facebook Messenger?

Yes, and pretty soon there are platforms that are becoming released for Instagram direct message. Everything that we’re doing on Messenger to be able to automate and market in there, it’s not there yet but it’s coming. What I tell people is, “Start your campaign, start building your subscribers and building these campaigns with your Messenger list. Then start to test and replicate that experience when the platform becomes more out of Beta and into the real time so that you’re ready for those automated direct message type of relationships.”

This is the thing about Instagram is that your Instagram guys can go straight back into your Facebook from the content standpoint. If you start thinking about your Instagram as your content service place, you have the pretty photos, the cool stories, interesting quotations and nurturing that audience through story and messaging from the visual standpoint, thinking about that and then pulling that back in through Facebook, it’s also going to help attract people to join you on Messenger.

PLH 101 | Chatbots

Chatbots: If you already have an email list, a Facebook audience, or Instagram followers, you don’t have to do cold traffic to bring people onto your messenger platform.

 

You can target your Instagram followers in your Facebook Ads that are promoting your message. That end up in your Messenger subscriber list. That’s advanced stuff. When Facebook owns the platform, they can do whatever they want. It’s only a matter of time because they own WhatsApp as well. It’s all intermingled. I like that you’re saying build the content presence on Instagram and have those followers and then market it on Facebook Ads and convert them into Messenger subscribers. The reality is that a follower and a fan are just vanity stats until they become Messenger subscribers. Messenger subscribers means you own them. The reality is that with your content on social media platforms like Facebook, the algorithm will only feed your story to their newsfeed 2% to 5% of the time organically. If you boost a post, it goes up to 15% to 20%. If you get somebody as a Messenger subscriber, they will see your content 100% of the time.

I’m one of these people who doesn’t love Facebook Messenger popping up messages because so many people abuse it. I remember when you were in Hong Kong, you talked about some of the good guidelines to how you make sure that you’re not doing that. That’s my fear and it has happened in other areas of Facebook. My fear is that what happens is you get so many messages so often and so much of that message becomes irrelevant, it becomes what’s going on in email. Then we turn off our notifications and we say, “Forget this,” and we don’t use it anymore, and/or what happens to me is I get so many messages in Messenger from people who want to interview me or want me to interview them or doing all of these things. I see it but I don’t always respond right away because I’ve got to get another link or do something. Then they get buried down on that list and I forgot about them. Once they’re no longer active notifications, they’re not active anymore. That’s a little bit different than flagging an email. That’s also another thing. The more content we get through Messenger, the worst that could end up being. Let’s talk about some guidelines because you have some great guidelines.

For me, I like to use the platform as a notification system. It’s like how your apps will pop up and notify you on your smart phone, the apps that you’ve left notifications on. You want them to be the most important thing that they can be. It shouldn’t be just telling your life story or those kinds of things. That’s what emails are for. With Messenger campaigns, you can make it so you can build your email, you can bring somebody in as a Messenger subscriber and an email subscriber at the same time. I genuinely recommend having both and having that multichannel experience so that when somebody comes, an email subscriber, they get your welcome series. You get an email per day for six weeks or whatever it looks like. With Messenger, I want you to do that. I want you to do up to one message per week.

It’s nice and low. Let’s think about this because it’s also not as much work.

With email, you’re writing all of this copyright and you’ve got to do all these design work. With Messenger, it’s like, “We’ve got a new post up about XYZ. Click the link below to check it out.” It is just a quick thing. Or, “We have a new product that we’re launching. It’s going to be a crazy good deal for a short period of time. Click below if you want to hear about it when the deal is live.” What I like about that as well is that’s permission marketing. Anytime that you can give people a choice in whether they want to engage with you or not is a winning opportunity. People will be like, “What about those people who say no?” I’m like, “You don’t want them on your list. Why do you want people on your list who aren’t interested in your product?” At least you know after a period of time, you’ll get a good feel for those people who are good or the type of subscribers you want to have on your list. It’s just good Messenger interaction anyway to be able to make it easy for people to unsubscribe so they don’t block or delete your conversations because then Facebook will flag those. You get too many of those and you get banned.

Anytime you can give people a choice in whether they want to engage with you or not is a winning opportunity. Click To Tweet

I want to frame this for those people who are in the product development. There’s a reason I brought Michelle on and that is that the marketing can’t wait until the end, number one. You know I say that all the time. There’s also another opportunity for how you might use your Messenger list right now. I hate calling it a list because then it sounds like it’s not good. Let’s say we go back to that juicer blender example. We’ve got 2,000 people who are interested in either a juicer or a blender and I’ve got my new model. I’ve got my new prototype. Now, I have something to say, “I’d like some feedback from you.” You can invite them into your development conversation. You can invite them into your pricing discussion like, “Is this too much to pay? Is this perfect?” You can invite them into, “What colors am I going to make this thing?”

Now you have an audience because what I always want you to get is market proof that people will buy what you have to sell, not market proof from the standpoint of, “I think I like it and my family likes it and I sold a few here, but I was presenting it every time.” We’ve got to find a group who’s bought from you because they’ve spent money so that they were willing to plunk down dollars before. Now, let’s have a conversation with them. That’s where you could be utilizing your list for future product development as well. It would be much easier than trying to run an email survey.

I have a client who sells optics, like binoculars for birdwatchers. This is an example of a broadcast that went out or somebody who had just joined the subscriber list, I think they were signed up for an eBook. We wanted to learn about them fairly quickly afterwards. For one thing with these stats, I just love them so much. When was the last time you got 85% open rates, 50% click? Technically, it’s a survey. When was the last time that some store that you were buying things for sent you a survey and you’re like, “Yes, I will take this survey?” You’re like, “Get out. I don’t want to.”

We take polls all the time in Facebook. People do it all the time.

Polls are different. Essentially what we’re trying to find out is learn about this audience and see who are these people because they have different levels of products that they sell, beginner, intermediate and advanced optics, as well as price points. Here we’re learning of their subscriber base, almost 40% are beginners. They’re not traveling to do birdwatching. Most of them are just doing it in their backyard. Almost 50% of these subscribers are mostly interested in optics of $200 or less. From a product development standpoint, that’s important information at least from your Messenger standpoint and the audience that you build standpoint. If all of a sudden, this client decided they wanted to go luxury and start competing with the big brands that are selling the optics for $2,000, $5,000, $10,000, their audience is not interested in those types of products. It’s not to say that they can’t do that, but the audience in this launch list that they built, they’re not interested in those types of optics.

These people are going to give you that feedback on what kind of products they’re interested in and the types of price points that they’re looking to buy at. This information is so important and crucial because in the future, we’re tagging these people so we know this information about them. For sending broadcasts in the future for a $200-plus optic or product, it probably be best suited just to send it to these people who have expressed interest in that type of product. From a survey perspective, this took them probably less than 30 seconds to do. You can see from the click-through rate that the drop off was very low. People started it and they finished it. It’s a great information from product development standpoint and easy to set up, easy to use and to be able to segment your audience in the future for future marketing campaigns.

Michelle, your information is going to be in ProductLaunchHazzards.com. There’s going to be a profile for Michelle. You’ll be able to find her, you’ll be able to connect into her club called the Amazon Messenger Bot Club.

It’s not just for Amazon sellers, we do have eCommerce templates in there as well. We released twelve. We’re cranking stuff out all the time for our eCommerce, people like you who are selling products and want to use Messenger to do it.

There are a lot of resources there of all price points. This is a learning platform. You can dive deeper and you can get some more hands on help. There’s a whole bunch of stuff there. I bring you these things because I want you to experience them early. I don’t want you to wait until the end. I want you to go in early and start to understand and think about because you can make some different decisions in your product development cycle and in your launching plan. When you say, “I have this at my access, I’m capable of using this, and this is going to be the right choice to make.” Thinking about these things early, it’s not too early for you to explore them and get in there and check out her group and start learning about what you could be doing here. For those of us who are already past that, it’s not too late either because Michelle’s stats just showed us we’re less than 1% of the people. That is astounding, Michelle.

If you already have an email list and a Facebook audience and Instagram followers, even better because then you don’t have to go to cold traffic to bring people onto your Messenger platform. You can start to harvest people from your email list, from your Instagram and your Facebook followers and get them into your Messenger so that you can get those sexy engagement rates that we’re seeing on the platform.

It’s also early return on investment because this is what our Product Launchers want at the end of the day. Michelle, it’s been such a joy having you here. I know we’ll come back as new things start to change. We’ll definitely want you to come back and do an update for us and let us know when there are algorithm changes stuff that happens. That’s why we’re all about the right things in the right order with the right resources here at Product Launch Hazzards. This is one of those right resources. I’m glad I was able to bring her to you.

Thank you, Tracy. Thanks so much for having me.

Thanks, everyone. We’ll be back next time with another Product Launch Hazzards expert.

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About Michelle Barnum Smith

PLH 101 | ChatbotsMichelle Barnum Smith is an 18-year Marketing veteran. When she saw the power and ease of using Facebook Messenger bots for delivering quick ROI for her Amazon clients she quickly built out an expertise in the niche. Now Michelle teaches Amazon sellers how to use Messenger to build their own lists, launch products, and improve their rankings and reviews on Amazon. Michelle has been featured on Forbes, Business Insider, The Examiner, ExpertBeacon.com and is a featured Speaker at ASD Market Week, AMZ Innovate, and Global Sources Summit.

 


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