Strategies to Grow Amazon Sales Fast with Jeff Lieber and Jenna Lieber

How do you make your Amazon listings standout amid the tough competition? Jeff and Jenna Lieber are sharing some of their proven Amazon sales strategies that they use for their clients at Turnkey Productions– from Amazon promos like giveaways, coupon clippings, tiered promos and more, Jeff and Jenna will give you product launchers some insight on how you can best utilize them to boost your sales and grow your brand as fast as possible on the world’s biggest e-commerce platform.

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We’re back, TurnKey Product Management. We’re Jeff and Jenna Lieber. We’re going to talk about different strategies that we use for our clients to grow sales quickly on Amazon. If you’re already selling on Amazon yourself, you can take some of these strategies and hopefully it’ll grow your sales. If you’re not on Amazon yet, it’s good to see the potential of how easy it is to get sales growth on Amazon. Hopefully, this will be helpful for you.

At TurnKey, we like to test a ton of different sales strategies. In our opinion, sales strategies are what set all the Amazon sellers apart from one another. Different strategies will work for some different categories, it won’t work for others. It’s important to test different ones out and see what works best. In our opinion, you find what works best for you and then you expand on it, you grow it. A few that we like are split testing, marketing inserts, giveaways, tiered promotion, taking advantage of the holidays, and retargeting through Facebook. The thought process you can have is how can we take that to the next level?

Split testing, it’s not a new concept but it’s something that is easily missed, easily neglected. Maybe you did it once and it was eighteen months ago, and you haven’t tested something different since then. Some people overcomplicate it. It’s best just to keep it simple. Literally one of the best and easiest things to split test is price because it’s simple to do. Let’s say you originally priced your product at $50 flat, you may want to do a test at $49.99. You may be surprised how much of a difference that one penny can make. Maybe $59.99 and give yourself an extra $10 of margin. Maybe the price elasticity is not what you thought that it would be.

On Amazon, there’s a feature where I could list the MSRP or the list price and then it flashes through it. It says, “Sale price.” “It looks like it’s on sale today.” People think that and then they’re like, “I’m getting a good deal.” What most of us don’t know is on Amazon, you can have a sale year around, every day it’s on sale. That’s one of those things that some people miss. Make sure that that’s set up, it’s an effective way. You can test different promotions, coupon codes, discounts, see what works. People like a buy-one-get-one offer or do they like a 10% percent off, two or more? They’re all going to have different levels of effectiveness and you do have to measure the results.

Split testing your images and sales copy, those are also good. The main image is one of the biggest influence factors on the page. That’s a great one to try swapping out your main image for something else that you want to test to see what gets clickers, what gets sales. Some people will ask, “How long do I need to do the split test for?” There’s no hard and fast rule. There’s no perfect way to do it. It depends on how much volume you’re doing it. If you’re already doing thousands of dollars per day, then you’ll get a lot of good data within a few days or a week. We usually like to do a test for about a week period or a two-week period so that you get the full every single day of the week. Keep in mind that weekends are often much different than weekdays. The traffic on Amazon, what we’ve seen for most markets is that the weekdays are bigger than the weekends. Believe it or not, people like shopping on Amazon while they’re at work.

It is a good rule of thumb if you can to do a full seven-day test so you get that seven days at $49.99 and seven days $50. Measure the conversion rate measure, measure the total revenues and profits. Don’t get too hopeful, there should be a significant difference and answer. Once you pick the winner, then stick with that and then try testing something else. Maybe try raising the price again. Maybe it’s time to test the image. It is best to test one variable at a time. Don’t change eight things because then you won’t be able to identify what caused it. Do keep it simple with one variable at a time.

Another thing that we love using is marketing inserts. This is the topic not many people talk about, so we wanted to bring it up now. Marketing inserts area way to interact with the customer who’s buying your products. This is free real estate for you. This is a great opportunity for you to put this in your packaging. We do recommend making sure you’re staying in Amazon terms of service. Making sure there’s no gray area. What we recommend is adding value to the customer that can be saying, “Here’s a free eBook or here’s a promo code to use on your next purchase on Amazon.” It could also be, “Follow us on Pinterest, follow us on Facebook for more deals on Amazon.” Make sure you’re including Amazon in those marketing inserts so you’re within their terms of service. This is super easy. This is a little surprise for everyone that buys your product. We highly recommend using it. That’s our thought process on marketing inserts.

I’m going to talk about review generation strategies. Amazon has changed a lot over the years. We’ve been selling on Amazon for over five years now. Back in the day, there were almost no regulations on reviews. People could buy reviews. There were review groups and all of these strategies to get fake reviews really fast and get big numbers. Amazon has cracked down on a lot of that stuff and it’s a good thing. These people were coming in with products that are not great products, but they would buy reviews from overseas or whatever using robots and doing crazy stuff to get a thousand reviews in three months. All of a sudden, your 100 natural reviews look like a crappy product relative to these guys that bought their way to the top. Don’t be scared off. It’s a good thing because it’s keeping the integrity of the marketplace. You have to be a real company to be successful on Amazon. You have to have a great product, give a good customer experience and all of that. That’s what you want to focus on.

One thing that we like to do with all our clients is you want to do a self-evaluation for what are your greatest assets at your company? Maybe you have 50,000 Facebook or Instagram followers or maybe you don’t. Maybe you don’t have that at all, but you do have 400 email addresses on your email list. That’s a great start. Look at what your assets are because you can tap that list to try to get sales because those are your trusted followers and customers. Give them a promotion or something and drive sales through Amazon. You get an Amazon Verified Purchase review if you can follow up with them through an auto responder and say, “Thanks for buying. Would you mind helping out leaving a review? We’re trying to gain feedback.”

Having an authentic message, a great customer experience and helping the customer as much as you can without pestering them. Those are some of the basic ways. Test out different stuff. There are a lot of ways to get creative. What we do is once you find something that works, expand on that. Do that 100 times more. Basically, if you’re concentrating on the customer experience and creating a great experience for them, delivering great customer service or support if they need it, the reviews will come naturally. Focus on building raving fans and the reviews will follow.

[Tweet “Finding the right Amazon promotion for your product is a process.”]

We’ll move on to Amazon promos and with promos again, test. Different promos will work for different products in a different way. Different categories have different regulations. Supplements, for example, you can’t participate in giveaways. There are different regulations. You need to make sure you’re meeting with your product. It’s finding the right promotion, finding the right process, finding the right time to have the promotion and it does involve testing. Here are a few of our favorites. We love giveaways. They’re not talked about often. Basically, you give away a quantity of your products. One to 30 is the max and then it’s advertised on the Amazon Giveaway page. There’s a winner and a loser. If you give away 30, there are 30 winners but everyone else loses gets a promo code to use on your page. It helps increase sales.

Another bonus is you can connect it to your YouTube video. For a lot of our clients will see a bump in their YouTube video by thousands of views. They get to create a new message there. It’s also for them to circle back and use the promo and help with sales. It’s not used too often, so it’s a cool opportunity. Another promo we like using is tiered promotion. It’s buy one, get one. Buy one, get 5% off. Buy two, get 10% off. Buy three, get 50% off. It helps with your conversion and it helps increase your sales. If you have different products, let’s say you have different colors or something like that, if you’re doing the tiered promotions, you will bump up that frequently bought together and make that a possibility. The next thing that we like to use, my personal favorite, coupon clippings. Coupon clippings were introduced in November. They’re a little different than promotion codes. Promotion codes, they’re at the bottom of the page, a customer has to copy a promo code and then they would paste it at checkout. The coupon clipping is right there next to the price in a bright green box and customer presses Click Coupon and then it goes straight to their cart. When they buy it, it will immediately be added. They don’t have to copy and paste the promotion codes. It’s more likely to be used.

To run one of these coupon clippings, it costs $0.60 plus the promotion that you’re running. If it’s $2, it will cost you $2.60 every single time it’s used but you’re also paying for extra visibility. You’re giving Amazon that $0.60 to be featured on their coupon clipping page, which gets you more visibility to your listing. It gets more people there and it’ll help with your advertising budgets, things like that. We definitely recommend using them. We’ve definitely seen more success with the coupon clippings than we have with promo codes. You have to test. You have to see even with the coupon clippings, is it better to have a $1 amount off or is it better to have a percentage off? Different clients we’ve seen percentage off work better, but with others only the dollar off make sense. A lot of times the percentage off won’t be used. It is interesting to see how you make those differences and how you make those changes from promotion to promotion.

$0.60 per redemption, we confirmed that it’s not per time someone uses it, but only if they check out and purchase it with it. That’s the only time you’re charged. They might clip it, then add it to the cart and think about it or whatever. Go eat a sandwich, come back and then forget about it. I believe you don’t pay $0.60 if that happens.

To clarify, it’s only if they purchase it will you be charged that $2.60 or $1, whatever it is. That’s the only time you will be charged.

It’s basically risk-free and then for the $2 or whatever, that’s not too bad. You’re not being charged, it’s being deducted from the sales price. Those have been working well. Not everybody is using those right now. It’s good to jump in on that, PPC optimization. Amazon has an incredible Amazon advertising network. It’s like their own Google Ads, Google AdWords or it’s like Facebook Ads. Amazon has their own platform and it is one of the most powerful, most effective advertising medium that I’ve ever seen. I’ve used Facebook Ads before. I’ve used YouTube and all that good stuff. I used Google. A quick comparison, a Facebook ad, if you’re selling a dog brush, if you’re trying to sell that on Facebook, you can have great success with that and people do. You’re basically putting a distraction ad in front of somebody who’s not on Facebook trying to shop for your dog brush. You were trying to interrupt them from what they’re trying to enjoy on Facebook, which is family, friends and whatever they’re trying to do, watch cat videos or whatever people are doing these days. You’re trying to interrupt them, give them an offer and that’s great. It might work and it can, you should still do that. On Amazon, they’re so much ready to buy and it’s keyword-based, it’s query-based. What that means is if we can advertise on anything dog brush-related or dog-related.

If someone was going to go to Amazon and you’re going to search for, as a customer, dog brush or dog brush cleaner. When you type that in, there’s going to be twenty listings there to choose from. If you’re not on page one, because you only have five reviews because you just launched, you’re going to have a hard time getting naturally, organically ranked on page one. However, you can pay to play, you can pay to get up on the top of the page, on the sidebar or on the bottom bar of page one and that’s by advertising. You might pay $0.20 per click or $0.60 per click to get up there and Jenna put some good photos there. You can see those advertisements and Amazon does a great job of making them look like every other product listing.

My mom still doesn’t know. I’ve explained to her 100 times. I’m like, “Mom, that’s an ad.” She’s like, “No, Jeff. It was on the page.” I’m like, “No, that’s an advertisement.” Customer is okay because it’s a relevant product and they’re looking to buy a dog brush right now. If you want to show up in front of them and you can pay to show up and be the first, second or third result. Those customers are ready to buy. They’re not trying to research dog brushes most of the time, they want to buy it. Their credit card is already on file with Amazon. They’re probably a Prime member, which you’re Prime eligible because you’re using FBAs, Fulfillment By Amazon warehouses. They’ll be Prime eligible and you have a good chance of converting that sale at a profitable margin. That’s what we do with most of our clients.

We use them for all of our clients. We recommend them, whether you do it yourself or you hire someone like us or somebody to manage your campaigns because they do need to be watched. Definitely test out campaigns on the advertising front. It’s good strategy. It would take five hours to give you a detailed step-by-step overview of how to set them up, how to optimize them and do all of that. Maybe we can cover that in a future lesson or we have some free advertising lessons on our website, so you can check those out if you’re trying to set them up. You can email us and we can try to share some training that we have.

Definitely at a high level, what you should do is go in and there are two types of campaigns in Seller Central. One is called an automatic campaign. I would recommend starting with that. It’s the easiest. Just select the automatic campaign, set that up and Amazon will create the ads for you and Amazon will choose what keywords to bid on. Amazon can look at your listing and scrape it. They can determine what keywords to bid on based on your keyword optimization, your title, your bullets and everything. They’ll do it for you. That’s the best way to start it. It’s simple. You can do that by yourself.

Where it gets a little bit more complicated is what’s called the manual campaigns and that’s where you have to set them up. You want to organize them in an organized fashion, maybe dog brush, high dollar terms like the most directly related terms. Maybe you want another longer tail, keyword bucket or maybe you’re targeting dog fur products, shedding products or words that are not exactly your product but they’re related. We typically will set up hundreds or thousands of keywords for just one product for our clients. You can do that too through keyword research. Once you set them up, then then what you’ve got to do is make sure that you monitor them and optimize the bids, change the bidding amounts and make sure that you’re not going deep into the red and losing a ton of money super-fast.

Make sure that you’re watching it every day or every couple of days because it can go fast. Make sure that you’re paying attention to it. Make sure you do your research before you spend lots of money on there. We’ve got some clients that literally spend over $130,000 was what we spent last month for one of our clients on advertising. They spent $130,000 and we sold almost $500,000 that month. That’s the ROI that you can get on the ads front. Hopefully, that’s an overview that you should try it.

We’re going to talk about have a plan for the holidays. A lot of sellers make the mistake. They’re like, “Amazon’s going to get a ton of traffic without me doing anything so I’m just going to rely on that.” To us, that is the worst thing you can do. It is a time to get aggressive. This is the time to spend more money. This is the time to try out new strategies because the traffic is there, the extra traffic is there from Amazon, they’re supplying. Your sales will increase naturally without changes. To capitalize on this time, it’s important to test different things out. We run promotions during this time. You need to be readying promotions. You need to try to get lightning deals if that’s possible. Those lightning deals are a little bit of a premium price during that time but try to get them.

[Tweet “Our three favorite Amazon promos: giveaways, tiered promos, and coupon clippings.”]

Do keyword changes, broaden your keywords. See if there are other keywords you could be targeting. Focus on that. What ad changes do I need to make? A lot of the times clients will bump up their ad budget during this time, because the extra traffic is there. You need extra money in your budget to make sure you’re capturing that traffic. Another thing, this is my favorite, one of the things we had is we asked for holiday lifestyle images. For example, one of our yoga mat clients, they had pictures of the yoga mat underneath the Christmas tree. During Thanksgiving, we had a beverage company and it featured the turkey with the coffee behind it. Capitalizing on those holiday times is key with images. Show the customer how your product fits into the holidays, especially Christmas and during those times. Those are key times that people are shopping. We know that. You want to show them this product fits to what you want.

This is a good time to also push traffic from Facebook. One key thing to think about is people are last minute shoppers. Your site most likely can’t fulfill things fast enough to get it there in time for Christmas. One thing a lot of clients do and a lot of people we’ve talked to at conferences and stuff is they push a lot of Facebook traffic to Amazon towards closer to the holidays. People want to do one day shipping. They want to get it there next day because they forgot. A lot of the times, you’ll see people pushing traffic to Amazon to catch those last-minute shoppers. That’s another thing to consider. Lastly, make sure your inventory is prepared. The last thing you want is to sell out on Black Friday or sell out on Prime Day and lose extra sales. It would be super cool if you’re getting so much traffic that you’re selling through inventory. At the same time, you’re missing out the next day. Make sure you’re looking forward to the future for inventory and sending in an extra if possible.

We still don’t know the day for Prime Day. I don’t think they have unveiled it yet. Prime Day is a crucial one. They say that more people shop on Amazon on Prime Day than they do on Black Friday, which is crazy. Prime Day would be the next one where you want to test out some of these things. You want to maybe look into different lifestyle images of someone giving it to someone as a present, something like that to test these little strategies out.

Prime Day the last couple of years has fallen around July 12th or July 11th. You could probably at least assume it’s going to be around that timeframe. Make sure that you have inventory ready to go. One other inventory strategy that I just thought of was if you do ever run out of stock in FBA, let’s say you only had 1,000 units and you sold through all of it on Prime Day by 2:00 and you’re like, “We’re out of stock.” What you can do is set up another listing. You set up a duplicate listing of the same product, but it’s called Merchant Fulfilled. That’s what we call FBM, Fulfilled By Merchant and that’s where you fulfill it not out of Amazon’s warehouse.

Wherever you have inventory that’s not on Amazon, maybe you have another warehouse in Los Angeles that you use a third-party warehouse or maybe it’s in your garage. If you have other extra inventory that’s available to sell, that’s what we do for most of our clients is we set up a backup listing that’s called Fulfilled By Merchants that you can still take those orders and then the warehouse just has to fulfill those orders by using normal shipping labels like USPS, UPS or FedEx. That’s another backup option if you’re using multiple warehouses.

Another little bit more advanced one if you run completely out of stock, even in Los Angeles. Let’s say you ordered from China or wherever and the inventory is not going to arrive, you can take preorders on Amazon. A lot of people don’t know this but you can take preorders up to 30 days in advance using FBM, Fulfilled By Merchants. What I would do is put it in stock date. It’s called a restock date in Amazon but put it at least ten days after your estimated in stock date to account for possible delays and shipment times. Make sure you have a buffer. When people go to your page, they’re going to say, “I want this product, but it’s not in stock.,” but some people will order it. It happens to us all the time. You can continue taking orders, selling through your container of goods before it even arrives in the country. That’s another possible thing to look into.

I’ll talk about Facebook. A lot of people’s concerns are always, “I don’t want Amazon to own my customers,” because technically, they do. There are ways to pull them off of Amazon and that is what you want to do because you do want to try to actually own the customer yourself. Have their email, have their Facebook or be able to retarget them or reconnect with them outside of Amazon. That helps you build assets in your business that you can then remarket to. We recommend that for all of our clients. We help our clients to do that because that helps them in the long run. If you didn’t know already, some people don’t know this but you can upload your Amazon customer list to the Facebook advertising portal.

When you go to Facebook advertising, you say upload customer lists. When you upload it, Facebook can take the data from Amazon. Amazon gives you things like first and last name, address, zip code, stuff like that. Facebook will match up that list with their database of Facebook users because almost everybody’s on Facebook. Facebook can usually match around 50% to 70% of the Amazon customers’ limited data that you have. They can match it and estimate, “That’s John Tucker from South Dakota.” Then they said, “We have a John Tucker from South Dakota,” and then they add them to your Facebook list so that you can now retarget them with an ad. Around half of your Amazon customers just by uploading it to Facebook, you can have a list. Some of our clients have 50,000 customers from Amazon. That’s 25,000 people that they can retarget directly with ads on Facebook, which they do, and they do very well, especially if you have a recurring type of product or anything to resell them at a later date. That’s number one is directly retargeting them.

The second, which is almost even cooler is let’s say you upload your list of for example you have 25,000 people. It doesn’t matter how big it is, even if it was 1,000 people. Let’s say you upload 25,000 people that Facebook matches and that are your audience. You can tell Facebook and say, “Facebook, I want to make what they call a look-alike audience off of that.” You tell Facebook to make the look-alike audience and what they’re going to do is look at all the demographics, info and attributes of those 25,000 people. You tell Facebook, “I want you to make a list of a million people that look and have similar attributes, similar ages and similar what they’re interested in on Facebook.” They’ll make a list of a million people that are similar to those people as far as who they are their buying habits and whatnot.

Maybe they’re dog lovers, so they’re going to match to other dog lovers out there. They’ll come up with a list of a million dog lovers that you can run ads to. Those are brand new prospects that you have not ever sold to have probably never heard of you before and you can get in front of them. It really is an incredible thing that Facebook has. That’s why they’re one of the most powerful advertisers in the world because they have more data than anybody.

To take it one level further is if you take your repeat customers on Amazon, let’s say you had 2,000 repeat customers that have bought from you at least two times. Those are your golden gooses. Those are your ideal customers that really love you. You tell Amazon or Facebook to make a look-alike off of those people because those will be even more laser-targeted. If you can do those things or if you want to hire somebody that is a Facebook expert, they can help you do all of this stuff if you tell them what you want. They should know what to do. It is a powerful strategy, multitude of strategies if you can do that. Hopefully, that is helpful. If you have any questions about anything we’ve talked about, feel free to shoot us questions. We’re happy to help out.

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Jeff and Jenna, it’s Tracy. How are you?

Good.

I am glad you did that holiday section there because we have a lot of Office Hours going over holiday design and color trends. We’re going to do a little bit on seasonal product strategies from inventory management and other things. We’re going to be recording with both Brenda and Tim Bush. Tim Bush is going to give us the retail view of what Black Friday looks like. I’m glad you suggested some of those things and they are important. Tell me how much time do you spend or how far in advance when you’re planning a fourth quarter holiday promotion program, the whole ads and all the things that you’re going to do, and the inventory levels do you think you need? How far in advance do you plan with your clients?

It’s always good to know your lead times for product. Some of our clients have literally five-month lead times. They have products that take a long time to make. For that client, we have to do it at least six, seven, eight months in advance. They’re constantly ordering in advance. For some clients that have a two-week lead time, if they have a US supplier or something like that, then that can change it. That’s number one is know your delivery times, your lead times, account for errors and account for Chinese New Year if you’re ordering from China. That’s the whole month of February. China takes a nap and doesn’t work.

[Tweet “Sales strategies are what sets all Amazon sellers apart from one another. It’s different per category.”]

We’ve got a whole article on that one. The big issue that we have is most people don’t plan far enough. We place all of our orders for Chinese New Year in October. If you’re not doing that and it doesn’t even matter your lead time, if your lead times extended, you should be earlier than that. That’s pretty much standard lead time of four to six-week lead times. We plan in October with our clients. I didn’t realize and I’m glad you pointed that out that lead time is harder for it than what you have to do on your end and so critical. My second question on that is when you’re going to launch a product, how far in advance do you like to plan for that?

Just launching a product or are you talking about getting inventory in or more of the sales strategy side of it?

The sales strategy side of it. I know you can’t do much until you’ve got your listing up. How much is necessary minimum to have a good sales plan?

A month is the good idea about it, coming up with the strategy that you’re going to do. With certain clients, they have good assets with email marketing with their Facebook. Coming up with that strategy and then implementing that strategy, I’d say around a month, three weeks, two weeks, around there I’d say. Jeff, do you agree with launching the product and getting those sales strategies in place?

At a minimum, if you can try to plan that out and even have the listings built on Amazon and on your website at least a few weeks in advance. We’ve got some clients and some of our most successful clients, especially ones that are Kickstarters, if you can do it five months in advance and start building that audience, building that list and promoting that, “This product is coming in October,” and building that list, the waiting list or the early bird list. The earlier you can do it, the more proactive, it’s advantageous to do that.

I have one question that was submitted in that I want to make sure we get to hear. A lot of people on here are product launching, their product’s not even done yet. The question was, “What are examples of extra value you can add to a marketing insert?” This is something we ought to think about. If we don’t even know our sales plan, it’s going to be a little hard to plan what we put on that insert. Once you print it, you’re done until you burn through all that inventory.

A couple of my favorite values that people add is eBooks. Recipe books, if you’re a supplement company, a recipe book would be cool. YouTube videos, lead them to a YouTube link and have them check out different products you have or have them see how the product is used. Those are great values to add. Jeff, can you think of any others?

Totally depends. Those are all great. It depends on who your customer is, so what market you’re in? We’ve got a client that has for back pain and stuff like that, and one of their complimentary products is a guided meditation because that helps them as they’re using the product. That’s a complimentary thing. It’s like finding who is your customer? Why are they buying your product? What else could they use? What are their pain points if they’re someone that has back pain? What other things could help them with back pain? Maybe it’s a stretching exercises thing from a chiropractor or it depends on what would be a value to your customer.

Thank you for that. That is important. Anything where you can drive people off of Amazon, that’s the goal there. Drive them to enter their email address into you whatever that might be that you think is going to appeal to them the most. That’s the most important thing to get on that marketing insert. We have a coffee-related company and they have some fantastic information on toxins in your coffee beans and stuff like that. They don’t make coffee beans per se but they have all that information on their site. I can imagine that someone who cares about that or is passionate about that drives to it, which then drives them to their best client profile. Even if only 5% or something of the Amazon customers come to it, it’s the 5% that are most passionate about what they care about building a community around. That’s an interesting strategy is you’re narrowing it at the same time.

That’s how Bulletproof blew up. They talked about all that stuff and had the science behind it. They went after a micro niche of coffee lovers and health lovers. He had a blog and an audience before launching coffee, so he had a following before. He launched product six years before launching it. When he came out with it, he was already an influencer. He’s had a great success.

Thank you so much. We appreciate it.

Thanks, Tracy.

Thank you. It was fun.

Tune in to Jeff Lieber and Jenna Lieber next Office Hours. Connect with and find out more about Jeff Lieber and Jenna Lieber in our Experts Directory.

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About Jeff Lieber

I’m Jeff Lieber, founder of TurnKey Product Management. I am from San Diego and attended Cal Poly San Luis Obispo for college. After graduation, I moved to San Francisco to work for a healthcare auditing company, where I worked for over 4 years. Towards the end of my time at that company, I wanted to start my own business and knew Amazon would be the perfect place to start. I started with 1 dog product, grew it to over 20 products in the dog and baby space, and ended up selling those brands for six-figures to a buyer in the USA. After several years of selling my own products on Amazon, I have learned so much about making the most of your product listings to maximize profits. Over the past two years, I was approached to help other companies to make the most of their listings as well. And that brings me to today. I want to help YOU get your product on Amazon, so you can start reaping the profits that can be found on that powerful sales channel. This work is my passion and I can’t wait to work with you!

About Jenna Lieber

TurnKey Product Management is a full-service consulting agency that is here to help companies like yours grow your sales on Amazon. We currently sell over $1,000,000 per month on Amazon. We pride ourselves on making sure that our clients are set up for long term success on Amazon. In order to achieve this, a dedicated client manager will be assigned to your company to help you through every step. We have years of experience and have helped many companies get started and grow their sales on Amazon. Selling on Amazon is a great way to expand your business but there are many hurdles and challenges along the way, and that’s where we come in. There are numerous services and deliverables you can count on when working with TurnKey Product Management. Here is a list of some of the main services we provide: -Amazon Account & Product Listing Setup -We have the experience and knowledge of how to set up or edit your listing to start you off on the right foot. We will do extensive research on your niche as well as your competitors to make sure your listing is head and shoulders better than your competitors. -Advertising Campaigns -One of the most crucial and complicated aspects of being successful on Amazon is Amazon advertising. Throughout the years our team has developed systems to help launch and maintain a successful advertising campaign. We will fully set up your Amazon Keyword Optimization strategies to accomplish this mission. -Sales Strategy Generation -We have experience with tons of different sale strategies on Amazon. Our team are experts at coming up with new strategies and applying them to their client. Each client will have their own custom sales strategy that they will use to grow your sales and set you apart from competitors. -Organic Review Generation -You need organic 5-star customer reviews to improve your product ranking on Amazon. The higher your rank, the more organic sales you will get without any ad spend. We can help you generate those positive customer reviews. -Business Automation System -We can help you set up automated systems such as Fulfilment by Amazon (FBA), Pay Per Click (PPC) advertising and email autoresponders to give you even more time to do what you love without worrying about the logistics and more! -One-On-One Coaching -Our founder and account managers are here to impart years of Amazon knowledge to you, making sure you maximize your profits in record time!